Monthly Archives: December 2013

A “STORYBOARD” OF THE LUXURY CRUISE OF PAPUA NEW GUINEA

As I wrote earlier, I’m just back from a 10 day cruise and, before I left, I decided to challenge myself and put together a “Storyboard” – or a visual essay if you like – of the trip (below) . The vehicle combines tourism images, with a bit of post-production art and a good dose of marketing so viewers can get a feel for what the trip was about. It requires a lot more effort and a very different approach going in – ie detail is a lot more important and, obviously, its the combination of images, rather than a single image, which you need to stay focused on. It can see the format working for destinations, resorts and cruises. We’ll see next year.

JUST BACK FROM A LUXURY CRUISE OF PNG

It was a top cruise (as you’d expect for AUD$30,000 a head, he says) with exquisite food, fine service, diving, snorkelling, fishing, helicopter rides through some of the most remote country on earth, and the company of some seriously well off people. Of course, some lovely photo opportunities unfolded as we wove in and out of the northern islands and up the Sepik River to photograph the crocodile scarification ceremony.

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A successful promotional photograph starts with knowing what you want it to say and who you want it to appeal to - before you even bring the camera to your eye.

 

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