Monthly Archives: March 2014

ON-LINE PHOTO LIBRARY OF VANUATU SOON TO BE LAUNCHED

The Vanuatu Tourism Organisation (VTO) is soon to have an On-Line Photo Library (above) which will see hundreds of high resolution photographs made instantly available to media, publishers and travel agents to promote the South Pacific destination worldwide. The library is the culmination of three dedicated assignments (the third due in August) to update the photography used to promote the destination.

The password protected library – which we build as a service to tourism authorities – is expected to be formally launched next month.

In the old days, I used to have to scan all of my photographs and burn them to a CD, then send them to my clients by post. I’d have to allow for at least two weeks. Nowadays, thankfully, all that has changed and advances in technology have created the opportunity for tourism authorities to have high resolution images of their destination made instantly available worldwide. So you can imagine the convenience to, say, a travel magazine editor in London desperate to fill a gap on page three, who will soon be able to go to the Vanuatu tourism authority’s Photo Library and instantly download an appealing, high resolution photograph to fit the spot. Or the travel wholesaler wanting to fill their latest brochure. Or the travel writer (pretending to be a photographer, I might add) who needs quality images to support their article. All the images are copyright and model released, they are supplied in high resolution and they have been processed by professional photographers who are prepared to out their names to the photographs.

The fact is, tourism marketing is highly competitive and there are obvious promotional opportunities for tourism authorities that have a range of appealing images of their destination conveniently available to media and travel agents who are prepared to use them.

AMAZING RESOURCE TO HUNT DOWN PICTURE PIRATES

Now this is an impressive resource for any photographer wanting to know if their photographs have been pirated or their copyrights are being abused.

Its called TinEye (www.Tineye.com) and all you do is drag and drop your image into their search engine and it will scan the known internet universe to show you where your photograph has been used (how it scans 4.38 billion images in .001 seconds is just beyond me). Incredible technology. It’s a free service and valuable for me as a professional photographer as I can see where my images are being used and follow up if the terms of my License Agreements are being abused.

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A successful promotional photograph starts with knowing what you want it to say and who you want it to appeal to - before you even bring the camera to your eye.

 

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E-mail: david@kirklandphotos.com

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