
I’m in Sydney airport on my way back from a photographic exhibition in Sydney of some pictures I shot of South Africa recently for its tourism authority. It was held at the Black Eye Gallery in seriously cute art precinct of Darlinghurst. The exhibition showed the work of five Australian photographers all of us sent on assignment to South Africa in May to shoot the landscape, its people and, of course the wildlife. The best of the images were to be placed on display and auctioned off to raise money for the worthwhile charity, Afrikan Tikkun which helps out orphaned children. It was an interesting experience (my second exhibition in three weeks),with the results of the “silent” auction (done cleverly through an app which allowed you to see the highest bid before deciding if you want to enter the fray). Bidding closes in three thee days so I’ll have a sense then of what people are prepared to pay for it terms of a print (I did have a peek. With a reserve price of AUD4$300, one photos up to AUD$700 and three others have had bids).
So, what have I learned about exhibition photography? It’s awkward standing in a room with people around you critiquing your work. It’s a great relief when someone actually bids/buys a photo, you need to be prepared to sell yourself as part of the picture and you need to ensure the prints reflect your own professional standards (in this case, thankfully, they did). And one final point: This exhibition was part promotion of South Africa, part raising money for charity and part looking to sell the photographs. If I was to do my own – and pay for it I might add – I would be careful to ensure the pictures I hung had the best chance of sitting in someone’s home and that they connected emotionally with the viewer – as did the pictures of the boy and an elephant and another shot of a couple of toothless women belly laughing (below) which are shaping up to be the most popular.