The Cook Islands Tourism Corporation (CITC) is the latest national tourism authority to join our plan to build the largest photo library on the entire South Pacific (featuring, of course, the Cook islands).
Vanuatu signed up last month. Three other countries are in the pipeline.
Our intention is to involve all 13 countries in the region – prioritising those who recognise the benefits and value being offered that are prepared to embrace the association early in 2018.
If grabbing attention is one of the main purposes of a promotional photograph in the tourism sector, I’d like to think the photos we captured today goes some way towards it.
The Vanuatu Tourism Organisation (VTO) is the first national tourism authority to enter into a strategic partnership with Kirklandphotos to build the largest commercial on-line photo library dedicated to the South Pacific (www.davidkirklandphotography.com).
As a result, the organisation will gain unlimited access to the hundreds of photographs in the Vanuatu Gallery of our library to promote the country.
I’m just back from a particularly productive 10 day shoot of Efate Island in Vanuatu for the country’s national tourism authority.
The brief: Cover at least 15 subjects on the Shot List we’ve drawn-up, primarily concentrating on scenery and the island’s tourism highlights. Include aerials (drone) and underwater. We’ll give you a car and plug you into our operators. Beyond that, we’ll try and get you some “tourist talent” but they will be local and you’ll have to work around their day jobs. Expect two half day sessions towards the end of the assignment.
A few quick pics from Lelepa Island – regarded as some of the best snorkelling around Efate
Yahoo, the tourism authority tracked down some local talent for the last part of the shoot (Karen and Matt) who look great and come with a fun -“just-point-us-in-the-right-direction attitude to being photographed.
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A successful promotional photograph starts with knowing what you want it to say and who you want it to appeal to - before you even bring the camera to your eye.