Video production – It’s the sixth of “the great upheavals” travel photographers have had to adapt to in the past two decades following the move from analogue to digital cameras, the globalisation of the internet, the proliferation of social media, the diminishing revenue from stock libraries, and drone technology…
There’s a world of difference between an image shot to become a decorative wall print and capturing a photograph to be used for tourism promotion.
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A successful promotional photograph starts with knowing what you want it to say and who you want it to appeal to - before you even bring the camera to your eye.