I must have flown two metres into the air after the captain of my banana boat made the decision to charge straight into the wall of water that was about to crash down on us at Cloudbreak, Fiji’s premier surfing site. …..
Had I not been charged with capturing the photographs for Coral Expedition’s 2024 promotional collateral, I’m confident it would have been me receiving the accolades from Mr Nakashima (below) for making the best chopsticks Japan had ever seen (of course, those who know how practical I am, may beg to differ)…….
“Let’s focus on getting some appealing shots of the property, a few friendly staff pics, and some cultural shots of the Holiday Inn that shows it’s in Vanuatu,” was the brief …..
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A successful promotional photograph starts with knowing what you want it to say and who you want it to appeal to - before you even bring the camera to your eye.