Had I not been charged with capturing the photographs for Coral Expedition’s 2024 promotional collateral, I’m confident it would have been me receiving the accolades from Mr Nakashima (below) for making the best chopsticks Japan had ever seen (of course, those who know how practical I am, may beg to differ)…….
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A successful promotional photograph starts with knowing what you want it to say and who you want it to appeal to - before you even bring the camera to your eye.