Having good talent to work with makes a world of difference to the success of a tourism shoot. I’m just back from Samoa where I completed the last assignment of a three year project to build a promotional image library for the national tourism authority. The first two assignments were largely devoted to capturing the physical and cultural highlights of the destination and producing a range of appealing images that helped differentiate Samoa from its competitors. The assignment I just completed involved flying in “tourist talent” relative to the markets the destination is looking to attract, and shooting them set against appealing backdrops, doing things the market was likely to enjoy and engaging with the local culture. As it was the third assignment, I was largely familiar with the locations and the conditions. A Shot List was created before we started. The outcome: Within a fortnight, the tourism authority will have a library of 300 top images (including those previewed below) which can be instantly accessed by media and travel agents around the world to promote the destination. Click on the image below to see a sample of images that demonstrates what a difference having top talent makes to a shoot.
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