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This one’s for everyone sitting at home who thinks I’m out enjoying sunshine and pina coladas every time I go on assignment. Try making promotional photos out of this (and, if you really want dark and stormy, wait until your client gets a look at ’em). Heading back into the South Pacific shortly…….What was that? Cyclone coming in. Arrrrghhhhh! .
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A successful promotional photograph starts with knowing what you want it to say and who you want it to appeal to - before you even bring the camera to your eye.