SNAPS FROM THE SOUTH AFRICA EXHIBITION LAUNCH

I’m just back from assignment in Vanuatu and thought I’d post a few quick pics from the photographic exhibition I did in Sydney just before I left  (below).

It’s was a clever idea, mounted by South African Tourism. Grab five Australian photographers and send them around South Africa for 10 days then invite travel agents and media to a fund raising  exhibition of their photographs in Darlinghurst, Sydney.

The launch was tastefully done at an intimate venue (The Black Eye Gallery). The photographs were professionally mounted, there was nibbles, wine and live music and the speeches were short – a snapshot of the photographer’s motivation and a few words from the sponsors. Funds raised went towards the South African charity Afrikan Tikkun.

Altogether, an enjoyable experience – and a clever way to showcase and market a destination.

AFRICA EXHIBIT 2

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A successful promotional photograph starts with knowing what you want it to say and who you want it to appeal to - before you even bring the camera to your eye.

 

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