Drones have become an indispensible tool in capturing high quality resort photographs.

Location, vicinity (particularly to the beach), activities and size are just a few of the aspects of a resort property that can be appealingly captured using a drone – and at a fraction of the price we all once paid to hire a helicopter.

And, given it can be up in just five minutes, there’s so much more flexibity to be had in terms of shooting in ideal conditions (lighting, cloud cover and tides), the subject matter you have time to shoot (property, scenery, activities etc), and the angles you can work at (high, low, distant, close). Added to that, the drone flies at 45 kilometres per hour, it can travel seven kilometres from where you’re standing, and it rises to 500 metres (not that you’re allowed to, he adds).

But it’s only recently that high quality still photography in a drone has become both affordable and easily transportable (as I have written before, I waited for the Phantom 4 Pro to be released this year before heading skyward, finally convinced the large file size and the quality the sensor produced were up to the job). That said, it’s an extra case to carry, a whole new dimension to work in, and there’s the technology to master, but the results speak for themselves.

It’s now hard to imagine a resort not wanting quality drone images featured in their promotional collateral – or for me to head off on assignment without it.

Here’s a short preview (above) of some of the drone images captured over the past few months which have all been shot to convey key marketing messages of the property.

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A successful promotional photograph starts with knowing what you want it to say and who you want it to appeal to - before you even bring the camera to your eye.




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