The Vanuatu Tourism Organisation (VTO) is the first national tourism authority to enter into a strategic partnership with Kirklandphotos to build the largest commercial on-line photo library dedicated to the South Pacific (www.davidkirklandphotography.com).
As a result, the organisation will gain unlimited access to the hundreds of photographs in the Vanuatu Gallery of our library to promote the country.
The partnership will also see Vanuatu’s local tourism operators given a 50% discount on any photograph purchased from our library through our Tourism Industry Assistance Scheme (TIAS).
In 2018, our plan is to work with tourism authorities throughout the South Pacific to build a comprehensive photo library of the tourism highlights of their destination. Every country gallery will feature hundreds of high quality promotional photographs, which can be purchased and downloaded instantly at an average price of just AUD$50 to AUD$200 an image (buyers registered with our Tourism Industry Assistance Scheme will pay only AUD$25 to AUD$100 for an image that would otherwise be sold on international stock libraries for hundreds – in some cases thousands – of dollars).
Our intention is to substantially increase the quantity, range and quality of promotional photographs currently being used to promote the South Pacific.
While tourism authorities and tourism operators will be the immediate beneficiaries of the library, funds generated through the sale of photos will be re-invested back into building the library by adding more photographs and expanding the number of country galleries as quickly as possible to represent the entire region. In addition, local photographers will be invited to become part of the library, and a dedicated gallery will be established to record and promote the value of traditional culture throughout the South Pacific.
In the VTO’s case, this new association has already resulted in the national tourism authority gaining access to more than 400 new promotional images of Vanuatu – with the promise of hundreds more images to be added in 2018.
Following is a link to our recently updated Vanuatu Gallery:
Next Stop: The Cook Islands (hopefully, the next cab off the rank), with back-to-back assignments that will take me through to Christmas.