What’s that saying? “Innovate or die.”
Given I have my own commercial photo library (www.davidkirklandphotography.com), and that we’ve successfully built more than a dozen promotional photo libraries for our clients as an extension of my service as a tourism photographer, it makes sense to offer the template we’ve designed as a stand-alone product we can sell globally to tourism authorities or the tourism industry more widely. We think, for example, there’s a market for cruise operators, resort chains, and travel wholesale companies (and, of course, tourism authorities I haven’t worked with) – all of which may want a cost-effective solution to efficiently managing and distributing their photographs internationally.
Why would the photo libraries we build be popular, I hear you ask? Well, we’re a team of professional photographers, well-versed in photography and the digital world, and we’ve been improving and adding features to our on-line photo libraries for more than 10 years.
The template we’ve built has been customised to meet our client’s changing needs and it’s proven to be particularly well-suited to its purpose. Now, with advances in technology and the internet, we can build them remotely, link them seamlessly to a home page anywhere in the world and hand ownership completely over to the client. The functionality is simple (training takes just half-an-hour on the phone or Skype), the design is classic so it won’t date, the features are advanced, and we have deliberately chosen a flexible platform so it can be updated as new needs arise.
And, because we’re a small company (and James loves what he does, right James), we can build the library at a particularly competitive price (certainly a lot cheaper than what I’m aware is being charged to build dated photo libraries elsewhere).
So, this week, we began promoting this new service, offering a discount as an incentive for regional tourism authorities to contact us before the end of the financial year.
For more details, click on the image at the top of this post or contact me directly on firstname.lastname@example.org.
Next Assignment: The Solomon Islands for the biggest festival of Melanesian culture in the South Pacific. Yahoo.